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This website states the following, "Reservation Software for RV Parks and Campgrounds." We analyzed that the web site also stated " Order a Demo on CD." It also stated " Why choose Campground Master? Installing on a new computer. Upgrading to a new version. Reservation Software for Campgrounds and RV Parks. Campground Master can simplify the task of reservation management for any campground or RV resort, or any kind of hospitality or rental business. If youre still using a wall chart and paper forms, we can help you make the transition to a computerized system as quick and easy as possible." The header had reservation management software as the highest ranking search term. It was followed by program, rv park management, and campground management which isn't as ranked as highly as reservation management software. The next words they uses is rv park software. campground software was also included and might not be understood by search crawlers.